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      <image:title>ME - I am a Chicago-based Art Director and Visual Designer with over a decade of international experience spanning Paris and Chicago. My work lies at the intersection of brand strategy, visual systems, and environmental design. Having collaborated with leading global agencies (Leo Burnett, VMLY&amp;R, DDB) as well as international brands and cultural institutions (Alliance Française, Villa Albertine, KPMG, Fitbit, Nivea), I specialize in crafting cohesive visual identities, large-scale spatial installations, and high-end editorial print collateral.</image:title>
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    <loc>https://www.florianeroussel.com/press</loc>
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      <image:title>WHAT THEY SAY</image:title>
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      <image:title>WHAT THEY SAY - Sophie Steinmetz CREATIVE AT MARCEL WORLDWIDE PARIS AREA, FRANCE The word "awesome" has been invented to define this girl!  I worked with Floriane as a team during 1 year when we were both employed at DDP Rapp in Paris.  Floriane has great communication and relational qualities, she is witty, but more than any other thing she is a talented designer and has a unique style.</image:title>
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      <image:title>WHAT THEY SAY - Sandra Débène COPYREATER  PARIS AREA, FRANCE I I had the pleasure to work with Floriane between 2010 and 2012 when working together at advertising agency DDB Rapp, for different customers such as Leroy Merlin, Nivea or Sephora. Floriane is a very reliable and calm person whatever the circumstances. Really creative, she always tries to adapt to the customer and is 100 % invested in her projects. Floriane is a trustful person, you can definitely count on her.</image:title>
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      <image:title>WHAT THEY SAY - Pilu Sanchez Design Strategist and Creative Thinker Design &amp; Creative Strategist | Work &amp; Life Design | HCD &amp; Innovation . I‘ve been working with Floriane in different projects since she moved to Chicago. She makes the hand lettering and visual design for some of the creative workshops and design sprints I run. She is proactive, agile and very quality oriented. She has a unique style that she is able to adapt to the needs of the projects. She just gets what you need and makes it beautiful.</image:title>
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    <loc>https://www.florianeroussel.com/work-1/roger-dubuis</loc>
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    <lastmod>2026-10-29</lastmod>
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    <lastmod>2021-03-19</lastmod>
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      <image:title>MY WORK - 130 YEARS ALLIANCE FRANCAISE</image:title>
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